Lauryn founded and conceptualized S'NOODS after winning Netflix’s cooking competition show Snack vs Chef in 2022.

She tapped into her vast culinary experience working across food media and kitchens around the world to help make her dream of snacking on noodles into an actual reality. Through her unconventional work path in the food and beverage industry, she learned firsthand saw firsthand how people consumed food and learned about flavors. Frustrated by how SEO often dictated what people ate, she aimed to offer a culinary snacking experience that transported people to different destinations through their taste buds.

In addition to running S’NOODS, she is a recipe developer and private chef (sometimes on sailing charters around the world). Lauryn also worked over the years as a food editor and stylist for major meal kits, brands, and publications. 

Joanne has spent her career making brands pop. As a seasoned marketer, she’s helped some of the biggest names in sports, entertainment, and lifestyle connect with consumers in bold, unforgettable ways. From launching innovative brand campaigns to building game-changing partnerships, Joanne has spent years building innovative campaigns that connect people to the things they love—now, she’s bringing that magic to S’NOODS.

As Chief Snacking Strategist, she’s bringing her expertise to the snack aisle, turning an obsession with noodles and snacking into a movement. Whether it’s crafting creative campaigns, cooking up unexpected brand collaborations, or making sure S’NOODS is the snack on everyone’s lips, Joanne is all about elevating this brand to the next level.